About us
F*ck it... I'll just do it myself.
Frustrated by the lack of options for her unique style and spending hours dealing with countless returns and trying on outfits, our founder Carlin Guarneri finally said, "F*ck it... I'm just gonna do it myself." She grabbed her MacBook, her Cameo Silhouette, and her brain, and got to work. This is how the Tone Def brand was born. But that was just the beginning.
Friends and colleagues, upon seeing her unique designs and sense of style in action, encouraged her to build it out further. They loved it and wanted more. This led to the realization that others were also looking for subtly bold expressions. She took pencil to paper, sketching out ideas and finding inspiration in everyday life and the people around her.
What started as an idea of just putting up a small store with a handful of products evolved into a movement of expression and a much bigger vision. With an extensive background as a Creative Director in marketing and advertising, her vision to grow the brand to a collective took shape. It began to evolve, and with each step, their unique self-expressions and her belief in what the brand stands for—what it means to Live Tone Def—grew stronger. The vision to become the go-to brand for those who want subtle, yet unapologetically bold apparel to express themselves has been set in motion. We look to expand the offerings within streetwear and other exciting apparel categories for you to express yourself in all occasions! We're grateful to have you here and excited for you to join us on this ride!
At Tone Def
Collective, our brand values are at the core of everything we do. We believe in
authenticity, unapologetic self-expression, and making bold statements in
subtle ways. Our designs are crafted to reflect individuality and meaningful
expressions, allowing you to wear your values with pride. We are committed to
creating a community that celebrates true selves every day, embracing diversity
and encouraging each person to stand out and be their most authentic selves.
Tone Def Collective
is committed to delivering exceptional quality and unique designs that resonate
with our customers' desire for individuality and self-expression.We are
dedicated to fostering a positive community where everyone feels valued,
supported, and inspired to express their true selves boldly and authentically.
At Tone Def Collective, quality is at the heart of
everything we do. Our products are crafted from premium materials to ensure
comfort, durability, and style. We pay meticulous attention to detail in every
design, from the stitching to the finishing touches, ensuring that each piece
meets our high standards. Our commitment to quality means you can trust that
each item is made to last, maintaining its bold, subtle elegance over time. We
strive to create apparel that not only looks great but also feels great to
wear.
